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The uses of argument and taboo in advertising

Authors

  • Daniela Ventura Universidad de Las Palmas de Gran Canaria (España)
  • Cristina Sabina de la Maza IES Carmen Conde (España)

DOI:

https://doi.org/10.7764/onomazein.55.08

Keywords:

advertising discourse, teaching argument for critical thinking and writing, enthymeme, taboo

Abstract

Is the way to conceive and develop the uses of argument in an ad for an antiwrinkle cream, a luxury product, a washing machine, a mobile phone, a computer, a perfume, a sanitary towel or a condom essentially the same or different? How does advertising reason? Does the taboo have any repercussion on the argumentative strategies used by advertisers when promoting a product? In order to answer these questions, we will focus on the arguments used in advertising as a whole and particularly on those normally used for some uncomfortable products (or ‘unmentionable’ ones) such as feminine hygiene products (sanitary towels and tampons) and prophylactics

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Published

2022-03-31

Versions

How to Cite

Ventura, D. ., & Sabina de la Maza, C. . (2022). The uses of argument and taboo in advertising. Onomázein, (55), 115–132. https://doi.org/10.7764/onomazein.55.08

Issue

No. 55 (2022): March

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.